Why gold is good for your skin

Why gold is good for your skin

Trend alert! Go gold!

One of the world’s most valued minerals, gold, has taken over our beauty shelves. We invite you to channel your inner Cleopatra and see how you can benefit from using Gold in your skin care routine. We have a feeling gold is here to stay!

Gold 101

A heavy metal in a group known as the transition metals, also known as a precious metal. The chemical symbol of gold is Au, which comes from the Latin word for gold “gurum.Aurum” (shining dawn). The English word “gold” is derived from the proto-Indo-European base word meaning “yellow” or “bright”. Pure gold is 24 carat and it’s so soft that it can be molded by hand. Gold is edible and can be found in Jelly snacks, coffee and liquors worldwide.

Do beauty products really contain gold?

Yes. Gold can be found nowadays in various creams, masks, serums and even a 24k infused curling iron. No wonder we came out with a limited edition in gold to our best seller Anti-wrinkles device!

Luxurious at its finest

What better way of pampering yourself than applying gold to you skin? Kings used it, princesses used it, celebrities use it and now you can use it too! It pampers the skin and it’s the ultimate luxury treat.

Why Gold?

Putting that gorgeous color aside and its priceless reputation, gold can actually benefit your skin. It is known for reducing redness, puffiness and inflammation, resulting a better looking skin. In addition, it stimulates collagen production and helps reducing fine lines and wrinkles.

What are the benefits of gold?

• Reduction of wrinkles and acne
• Soothing redness and puffiness
• Brightening the complexion
• Improving blood circulation –During application, the ions present in gold help stimulating the cells and blood circulation by actively drawing heat to the skin’s surface.
• Reduction of fine lines appearance
• Skin hydration
• Increasing cell metabolism – due to the heat generated on the skin’s surface
• Increasing collagen production

Gold over the history

For more than thousands of years, gold has been used to add radiance and glamour. Cleopatra kept her skin radiant with her special gold masks while Geishas used gold to brighten their complexion. The romans used to spoil their ladies with expensive makeup that came in elaborate containers made from gold. For ages, gold was used as a secret weapon not only in battlefield, and we are totally on board with this beauty trend!

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